I received the following e-mail yesterday morning ...
"What has happened to your friendly and homespun newsletter? Where is news about your mother? I always enjoyed your refreshing description of your week and all you did and your latest projects. Now this epistle is so cold, just like all the other impersonal newsletters whose only aim is to sell their ware. I always looked forward to Fridays and "words" from you.
How about returning to your old way at least once in a while?
A sad subscriber "
What was so interesting about that e-mail was this ... I woke up 'wide awake' Saturday at 3:00am (gwad I hate that!!!) and while trying to convince my brain to shut up and go back to sleep, that very thing was what was running through my head. I'd just written such a cut and dried newsletter that it was bothering me! The last few newsletters had the same impersonal feel (or lack of feeling) to them too! I totally agreed with her!!!
Newsletters are a funny thing. If I make personal comments or talk about (well - ramble, as I tend to do) what's going on in my life, I'll get e-mails from those who remind me that I am a 'shop' and should only talk shop stuffs. If I only talk shop stuffs, then I get emails asking me about my mom's health or if I've been 'hit with a mattress lately' .. well, you get the idea!
That was one of the reasons I started this Blog .. to keep the newsletters about the shop and this more about me and what I'm doing. Then I don't post here as often as I would like to because I want to stitch instead of sitting at a computer. And at the shop, I rarely have time to just sit and yammer about stuffs.
I will still post here .. this is different than my shop newsletters and I will make every effort to keep that difference going. My newsletters WILL return to the 'old way I used to write'. I'm a 'stitcher', I'm a 'shop', I'm an 'individual as well as a shop owner' .. and I should never have tried to SEPARATE the two. My shop newsletters will hopefully bring 'me' to your computers, with chatter about my life, my stitching, shop information, what the gals are doing in the shop, what's happening with market, my dog and my cats. My shop newsletters will return with that personal touch that so many of you have complimented me on; where stitchers have told me that reading them makes them think they 'know' me as a real live stitcher and not just a 'brick and mortar' building that holds needlework within its' walls.
Criticisms ... bring them on. Kudos .. those are welcome too! The worst that can happen? I'll lose some subscribers. The best that can happen? You'll enjoy your newsletters again and I'll possibly gain some new subscribers.
Stitches N Things IS me ... the shop reflects my personality .... and I'm sorry for forgetting that!
2 weeks ago